Retail Truths by Chip Averwater

Author:Chip Averwater [Averwater, Chip]
Language: eng
Format: mobi, epub
Tags: retail sales, management, stores, retail marketing, retail selling, retail design, retail store design, retailer, retail stores, retailing, retail advice, manage, retail, store
Publisher: ABB Press
Published: 2012-01-26T14:00:00+00:00

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206

Changing a personality

is a futile wish.

It’s useless to ask an employee to change a behavior that’s imbedded in his personality. He might do his best to accommodate, but he’ll quickly grow tired and revert to being himself.

Every employee eventually reaches a plateau indicative of his natural potential at his job. If he’s a good match to the job, his performance will be much higher than average. If he’s a poor match, his plateau will be a fraction of average.

As hard as we might try, we can’t change him significantly or permanently. A personality isn’t a choice or a learned skill, but a core definition. It’s ingrained deep within, where we have only slight and fleeting influence.

Better to find the employee a job that fits his personality, and put a better fit into his job. In the long run everyone will be happier and more productive.

207

Talents in sales and paperwork

are inversely related.

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